A Brand & Growth Leader driving measurable market expansion, strategic partnerships, and culture-led brand development across lifestyle and consumer categories
My line is always open. Let’s talk.
Brand Strategy
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Media
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Strategic Partnerships
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Press
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Affiliate Relations
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Process & Team Building
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Marketing Organization
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Brand Strategy • Media • Strategic Partnerships • Press • Affiliate Relations • Process & Team Building • Marketing Organization •
About MeI’m a Los Angeles based brand development and growth leader with more than 15 years of experience building purpose-driven brands through creative, high-impact partnerships. I believe the strongest brands are guided by social and cultural intention—not just the bottom line. I helped build Huckberry from the ground up with a scrappy, bootstrapped mindset. I bring that same approach to every brand I work with.
Principal at Okay Coyote, a marketing and creative consultancy specializing in brand and marketing strategy, identity, PR and affiliate relations, partnerships and collaborations, and creative production. We help launch new brands and accelerate established ones into their next phase of awareness and customer engagement. While we often work within the outdoor and apparel space, our experience spans the broader lifestyle ecosystem, including automotive, spirits, and food and wine.
Currently
Previously
Interim Head of Marketing at Equator Coffees
Head of Growth and Executive Director of Brand at Huckberry for six years
Advertising Sales Manager at an acquired SF tech startup
Editorial Associate at a print magazine
Along the way: music blogger, bellhop, ski bum, construction worker, record label and art gallery intern, college radio DJ and concert promoter, ice cream scooper, lawn mower—and Pee Wee hockey state champ.
Clients
Ebbets Field
ASYSTEM
Arvin Goods
Keeper’s Heart
Hyperlite Mountain Gear
SPC/LST
Norse Projects
LifeLabs Design
Kindred Motorworks
Pladra
Verve Wine
Free Fly Apparel
Equator Coffees
Brrrn
The Brown Buffalo
Finisterre
