I built Huckberry’s affiliate marketing program from scratch into a $16,000,000/year revenue program and established key commerce and content partnerships with Hearst, Condé Nast, Gizmodo Media Group, Outside Magazine, Men’s Journal, Gear Patrol, Dwell as well as 100+ blog and influencer relationships in the men’s lifestyle space. Our innovative approach included sweepstakes, in-kind promotion, exclusive product launches, email digests, and custom publisher shops and landing pages.