Product Collaborations
Influencer
Huckberry x Ben Harper
For Huckberry’s second product collaboration in music, I developed a partnership with three-time Grammy Award winner and seven-time nominee, Ben Harper. Tracing Harper’s legacy and influence in music, the campaign included an exclusive Flint and Tinder corduroy trucker jacket, Hampui hat and autographed vinyl - all in support of the release of Harper’s fifteenth studio album, Winter Is For Lovers. Inside Hook named the corduroy trucker the Best Fall Jacket of 2020.
Flint and Tinder x Brad Leone
In 2019, I led the concept and launch strategy for Huckberry’s first influencer product collaboration with Brad Leone of Bon Appétit and YouTube fame to create an exclusive capsule collection that generated 21,000 new users and sold out within 24 hours of launch. I aligned Brad with Huckberry House Brand Flint and Tinder to create an exclusive apparel capsule, supported by editorial content with email and social promotion to drive brand awareness and customer acquisition through a like-minded audience. The campaign came to life with an in-person mustard making class led by Brad in Huckberry’s NYC store.
Huckberry x CAAMP
Building on the success of the Brad Leone collection, I led the partnership with Ohio-based American folk-rock band CAAMP to create a custom capsule collection, merchandised with their favorite Flint and Tinder gear. CAAMP’s foot-stomping Americana was the perfect musical muse for Flint and Tinder’s hard-wearing, American style staples. The campaign included video, an exclusive backstage photoshoot, curated Spotify playlist and email and social promotion revolving around the band’s sold-out, four-night tour finale in their hometown of Columbus. The Huckberry x CAAMP collection sold out within a week of launch.
Media
Proof x Men’s Health
In 2019, I built the concept and launch strategy for Huckberry's first-ever media collaboration with Men's Health, which resulted in 84% product sell-through and 200% year-over-year affiliate lift. We aligned the publisher with the Huckberry House Brand Proof and designed a complete wardrobe built to tackle the demands of adventure travel. The campaign included in-kind web promotion, a Men’s Health advertorial and a licensing/affiliate agreement with the goal of building brand awareness and driving new customers via a traditional, like-minded publisher.
Mission Driven
Geoff McFetridge x Our Children’s Trust
In 2018, I led the launch of a new Earth Day initiative working with artists to create limited edition tees in support of our favorite charity organizations driving environmental change. We kicked things off with renowned artist and designer Geoff McFetridge, known internationally for his work on films such as ‘Her’ and ‘Where The Wild Things Are,’ as well as graphics for powerhouse brands such as Nike and Patagonia. The campaign included email and social promotion with 100% of sales going to Our Children’s Trust, an organization fighting for a stable climate and a healthy atmosphere.
Thomas Campbell x Waves for Water
Building off of the successful launch with Geoff McFetridge, Huckberry teamed up with artist Thomas Campbell and Waves for Water for Earth Day 2019. Founded by former pro surfer and Huckberry Ambassador Jon Rose, Waves for Water works on the front lines to help provide clean, healthy drinking water to those in need. Campbell is a celebrated surfer-cum-visual artist, known for his works on canvas in addition to across film, sculpture and photography. The campaign included digital promotion by all three partners and a fundraiser event at Anchor Public Taps in San Francisco. The campaign led to the purchase of 154 water filters, impacting 15,400 people with clean water.
