retail and events
Retail
In 2018, I developed and led the launch of Huckberry’s first brick-and-mortar store in NYC’s West Village, overseeing creative, operations, construction, hiring, merchandising, marketing and events with a bootstrapped budget and no internal retail hires or consultants. Profitable in its first year of business, Huckberry NYC was the foundation of a strategic framework I built to scale Huckberry’s retail stores across the country. The store was recognized both by local and national media for its unique approach to commerce, content and live activations.
“With its first entry into physical retail, 7-year-old men’s retailer Huckberry is taking the idea of customer experience to the next level”
-Glossy Magazine
Events
As head of brand marketing, I led strategy and production for all company events - coast to coast. Drawing on our unique community of brands, creatives, artists, musicians, makers, chefs, and adventurers we launched over 100+ unique activations driving revenue, new customers and brand affinity. Programs included live product launches, retail pop-up’s, second sales, concerts, book signings, live demos, film premiers, speaker panels, charity fundraisers, beverage tastings, as well as PR & media gatherings.
