Artist & Ambassador programs
Ambassador Programs
Before the term “influencer” was commonplace in marketing meetings, I developed the concept and strategy behind Huckberry’s ambassador program, assembling a team of talented, social-media savvy individuals across key brand disciplines and activities such as photography, moto, surf, fishing, art, design, food, biking and mountaineering. Incentivized to drive traffic and sales to Huckberry, the team helped the company’s rise in popularity during the onset of Instagram and over time became a key contributor to Huckberry’s creative projects and initiatives across web, social, print and events.
Artist Series
In 2016, I launched the Huckberry Artist Series, an immersive commerce and content series. We worked with artists across several disciplines to develop exclusive products and share their story and process with the Huckberry audience. The products and content were promoted through each artist’s social channels, building brand awareness and growth with new, like-minded audiences.
